ZERO

EXPERIENCE

IDENTITY

ART DIRECTION

MOTION

ZERO it. A campaign bringing attention to the gentrification in Chinatown, Manhattan.

The unique and rich culture of Chinatown, Manhattan is slowly disappearing due to increasing gentrification. The campaign ZERO hopes to bring awareness on the negative impacts of gentrification within Chinatown, Manhattan through various platforms and environments. ZERO gentrification, ZERO taken homes, ZERO lost people.

© 2020 Emily Zhang